The Business Builder's Broker

Most business brokers have never owned a business. I have.

30+ years building and running businesses across advertising, software, and financial services. Now I help Northwest Ohio business owners exit on their terms, as someone who has been in their shoes.

"In softball, great mechanics aren't enough if you don't know what pitch is coming. Business exits work the same way. I know what's coming."
Eric Iffland
Eric Iffland, Owner and Broker at First Choice Business Brokers Toledo
Part of FCBB's nationwide network: $15B listed & managed
130 territories | 278 brokers
Manufacturing, distribution, IT & construction specialist
Northwest Ohio & Southeast Michigan
The Business Builder's Broker

The broker who has been in your seat.

Before Eric Iffland ever listed a business for sale, he spent 30 years building them.

He started in advertising and marketing, spending nearly a decade as VP of Sales at The Image Group. Then he built ekProtrack, a software company he led as president for 12 years: managing sales teams, opening new markets, and navigating every challenge that keeps business owners up at night.

He knows what it feels like to make payroll. To lose a key customer. To wonder if what you've built is actually worth what you think it is.

In 2022, he became a business broker. Not because he fell into it, but because the experience of building gave him something most brokers never have: the perspective of the person sitting across the table from the buyer.

When Eric evaluates your business, he's not running a checklist. He's running the same analysis a serious buyer's due diligence team will run, because he's been through it.

30+ Years Building Businesses

Not advising. Actually running them.

Advertising, Software & Financial Industry Experience

He knows how buyers think across multiple sectors.

Manufacturing, Distribution, IT & Construction Specialty

Deep expertise in the industries that drive Northwest Ohio.

Two decisions. One guide who has navigated both.

For Sellers

You've built something real. Let's make sure you get what it's worth.

You've spent years, maybe decades, building this business. The decision to sell is one of the most complex financial moves most owners ever make. Pricing it wrong, timing it wrong, or listing before you're prepared can cost you six figures in lost value.

Most sellers do this once. Eric has done it dozens of times. He'll tell you the truth about where you stand before you ever go to market.

Start With a Free Exit Readiness Score
For Buyers

Finding the right business is step one. Evaluating it correctly is where most buyers fail.

Buying a business is not like buying real estate. The financials are more complex, the risks are less visible, and the difference between a good deal and a bad one is usually buried in the details.

Eric represents buyers through the entire process: from identifying the right business to getting to the closing table without surprises.

Browse Available Businesses
The 4-Step Exit Roadmap

Every great exit follows a sequence. Skip a step and you leave money on the table.

"In competitive softball, every at-bat has a sequence: read the pitcher, set your stance, time the swing, follow through. A great exit works the same way."
01

Honest Valuation

Most business owners overestimate their value because they're measuring emotional equity, not market value. Eric starts every engagement with a confidential market analysis (no fee, no obligation) that tells you what a qualified buyer will actually pay, and why.

02

Exit Readiness Assessment

The businesses that sell quickly and at premium prices are prepared before they list. Eric reviews your financials, operations, customer concentration, and key-person dependencies (the exact areas a buyer's due diligence team will scrutinize) and tells you what to fix before market. This step alone can add six figures to your final price.

03

Confidential Marketing

Your employees, customers, and competitors cannot know you're selling. Eric manages the entire marketing process, reaching qualified buyers through FCBB's national network of 278 brokers across 130 territories, without exposing your identity until a serious buyer has signed an NDA.

04

Negotiate and Close

Eric represents you through every stage: offer, counteroffer, due diligence, and closing. His job is to protect your price, protect your timeline, and get you to the closing table without surprises.

The mistakes that cost sellers six figures, and how to avoid them.

Most business owners sell once in their lifetime. Buyers and their advisors do this constantly. That information gap is expensive. Here are the three mistakes Eric sees most often, and what to do instead.

Mistake 1

Listing Before You're Ready

Going to market with messy financials, high customer concentration, or operations that only run because you're there is the fastest way to attract low offers and long timelines. Preparation is not a luxury, it is the strategy.

Mistake 2

Pricing from Emotion, Not Evidence

Your business is worth what a qualified buyer will pay, as determined by market multiples, EBITDA, and comparable transactions. Not what you need to retire, not what you've invested, and not what a broker tells you to get the listing. Eric prices from evidence.

Mistake 3

Letting Confidentiality Slip

The moment your employees hear you're selling, your best ones start looking. The moment a competitor hears, they start calling your customers. Confidentiality is not a feature, it is the entire product.

Available Now

Businesses for sale in Northwest Ohio and beyond.

A sample of businesses currently represented through Eric's office. For the full list, visit the FCBB Toledo listings page.

Ohio

Turnkey European Wax Center

$379,900

A complete turnkey Northern Ohio European Wax Center. 1,360 sq ft, located in a high-traffic area. Ready for a new owner to step in immediately.

Inquire confidentially
Cleveland, OH

Travel Agency — Producer of Travel

$739,000

A travel company built on deep industry expertise, authentic travel experiences, and a loyal client base. A rare opportunity in a relationship-driven category.

Inquire confidentially
Ohio

Turnkey European Wax Center

$499,900

A complete turnkey Ohio European Wax Center. 1,440 sq ft, busy location, fully operational and ready for transfer.

Inquire confidentially
Napoleon, OH

Little Caesars Pizza Franchise

$199,900

An established Little Caesars franchise. Third-largest pizza chain globally. The Hot-N-Ready model makes it one of the most recognizable and operationally straightforward franchises available.

Inquire confidentially
Toledo, OH

Small Animal Hydrotherapy & Aquatic Massage

$289,000

PetMassage Aquatics, a genuinely unique Toledo business providing holistic, non-medical in-hand swim and hydrotherapy for dogs and cats. Established client base, professional career opportunity included.

Inquire confidentially
What a Prepared Exit Looks Like

Real outcomes for business owners who planned their exit the right way.

Client stories, details anonymized. Named testimonials will replace these before launch.

"
A 22-year metal fabrication business in Northwest Ohio had tried to sell twice on its own. Both deals fell apart in due diligence over messy financials. We spent 90 days cleaning the books before re-listing. The business closed at $2.8M, 18% above the original asking price, with a buyer who kept the full team.
Manufacturing company, Northwest Ohio
"
A husband and wife who built a residential cleaning company over 14 years assumed their business was worth about $150,000. Our valuation came back at $340,000. We listed confidentially, received three offers in 60 days, and closed at $310,000 cash. They retired to Florida the following spring.
Service business, Toledo metro
"
A software services firm received an unsolicited acquisition offer of $1.1M from a competitor. The owner called us before responding. We identified the offer undervalued the recurring revenue by roughly 40%, countered with a structured earnout, and closed at $1.4M plus a $200,000 performance earnout.
IT services company, Southeast Michigan
First Choice Business Brokers

Local expertise backed by the world's authority in business sales.

Eric's Toledo office is independently owned and operated, which means you get personal attention and local market knowledge that a national firm cannot provide. But as part of First Choice Business Brokers' national network, Eric's listings reach qualified buyers across 130 territories and 278 brokers working active deals right now.

$15B
Listed & Managed
130
Territories Nationwide
278
Active Brokers
1994
In Ohio Since
Free Resource

Is your business actually ready to sell, or are you leaving money on the table?

Every business broker offers a free valuation. That tells you what your business is worth today.

But here's the question most owners never ask: what would it be worth if you spent 90 days preparing it?

The Exit Readiness Scorecard is a 10-question self-assessment that tells you exactly where you stand across the dimensions that matter most to buyers: financial clarity, revenue concentration, key-person dependency, documentation, growth trajectory, and more.

Complete it in 10 minutes. Get your score. And if you want to talk through what it means, Eric will give you 30 minutes, no fee, no sales pitch.

40-50: Exit Ready. Your business is positioned for a premium sale.
25-39: Almost Ready. Real gaps are suppressing your value. A 90-day plan could add six figures.
Below 25: Not Ready Yet. Listing now means selling at a discount. Let's build a 12-month exit plan.

Request the Scorecard

Eric reviews every submission personally.

Your information is completely confidential and will never be shared.

Eric Iffland mid-swing playing for the Blazers softball team

A Toledo guy. A business builder. A competitive softball player.

Eric Iffland graduated from the University of Toledo with a BBA in Marketing and Management and spent the next 30+ years building businesses in the Toledo area.

He started in advertising and marketing. He spent a decade in sales leadership. He built a software company from the ground up and led it for 12 years. In 2022, he opened First Choice Business Brokers Toledo, not as a career pivot, but as the logical next step for someone who had been in the business owner's seat and wanted to help others get out of it well.

Away from work, Eric competes in league and travel softball with a team called the Blazers. He and his wife Maryann have four children and four grandchildren. He has been part of the Toledo community his entire career, and he plans to stay.

"I don't show up to games just to participate. I show up to win. That's the same energy I bring to every client engagement."

Let's have a straight conversation. No fee. No obligation.

Whether you're thinking about selling in six months or six years, the best first step is a 30-minute conversation. Eric will tell you the truth about where your business stands and what it would take to maximize your outcome.

Email
eric.iffland@fcbb.com
Phone
(419) 318-7403
Office
7261 Central Ave., Suite 2, Toledo, OH 43617

Send Eric a Message