Insights from the Field

Straight talk on buying, selling, and valuing businesses.

Written by Eric Iffland, owner of First Choice Business Brokers Toledo. No fluff. No filler. The same advice a business owner would get over a cup of coffee.

01

Why 'Getting a Business Valuation' Is the Wrong First Step When Selling Your Business

A valuation tells you the price. An Exit Readiness Assessment tells you what to fix before you list.

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02

The Business Broker Industry Has a Problem: Most Brokers Have Never Owned a Business

Thirty years of building businesses changes how you evaluate one. Most brokers do not have that.

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03

Selling Your Business Is Not a Real Estate Transaction, and Brokers Who Treat It Like One Are Costing You Money

Real estate brokers list houses. Business brokers advise on a multi-million-dollar negotiation. Different jobs.

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04

Why Northwest Ohio Business Owners Are Selling at the Wrong Time, and What the Right Time Actually Looks Like

The best time to sell is rarely when you feel ready. It is 18 to 24 months before that.

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05

The Listing Price Trap: Why the Number That Goes on BizBuySell Is Usually Wrong

The list price and the closing price are rarely the same. Here is what determines the gap.

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06

Confidentiality Is Not a Feature. It Is the Entire Product.

The day your team learns you are selling is the day your best people start looking. Protect that.

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07

What Due Diligence Actually Looks Like From a Buyer's Side, and How to Prepare for It as a Seller

Due diligence is where deals go to die. Here is what buyers examine, and how to be ready.

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08

The Buyer's Market Myth: Why Well-Prepared Businesses in Northwest Ohio Are Selling Fast

Owners who say it's a bad time to sell are usually describing their business, not the market.

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09

Why Buying a Business Is Smarter Than Starting One, and What Most First-Time Buyers Get Wrong

Buying skips the hardest years. But first-time buyers underestimate evaluation.

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10

What the #1 Business Broker in America and a Dog Hydrotherapy Company in Toledo Have in Common

Both reveal a gap between the quality of the service and the quality of the online presence.

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