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Before I became a business broker, I spent 30 years building and running businesses. That experience changed everything about how I evaluate a company, because I have been the person sitting where you're sitting.
Walk into most brokerage offices in this country and you will find professionals who came from real estate, insurance, financial services, or sales. Skilled people. But almost none of them have ever signed the front of a payroll check.
That gap matters more than the industry admits. When you have never made a payroll during a slow quarter, never lost a top customer, never fired someone you liked, never wondered if the equipment loan is going to clear, you cannot fully understand what a seller is walking away from and what a buyer is walking into.
I spent nearly a decade as VP of Sales at The Image Group in advertising and marketing. I spent 12 years as president of ekProtrack, a software company where I managed sales teams, opened markets, and lived every challenge a small-to-mid-cap business owner lives. I know what it feels like to look at a P&L on a Sunday night and make a hard call on Monday morning.
That perspective changes everything about how I represent sellers. I do not run a checklist. I run the same analysis a serious buyer's due diligence team will run, because I have been on the other side of that table. I can tell you what they will flag, what they will discount, and what they will pay a premium for, because I have been the buyer's reference call.
It also changes how I represent buyers. When someone is evaluating a $2M acquisition, the question is not just 'are the financials clean.' The question is 'can this person actually operate this thing.' I have built operations. I can talk through that with a buyer in a way a career broker cannot.
Pick a broker who has been where you are. The numbers at closing will reflect the difference.
Every message goes straight to Eric. No fee, no sales pitch.